The hotel chain takes another step in its expansion project, welcoming onboard an expert in tourism innovation as marketing, innovation, quality and product development advisor.
With proven experience in the sector and being one of the pioneers in tourism 2.0, the profile of Jimmy Pons is oriented to the application of new technologies, communication tools and marketing as well as content generation. In this sense, he stands out as a blogger, one of the top influencers within the national tourism landscape. The firm commitment of BlueBay Group to strengthen and modernize this area lies within the ambitious expansion that has led in recent months to the incorporation of more than a dozen new facilities in destinations such as Madrid (Hotel Miguel Ángel), France, Lebanon, Jordan, Luxembourg, Abu Dhabi, Oman, Tunisia and Morocco.
“Our main target are the customers of BlueBay, our business partners and generating marketing strategies, customer loyalty and new processes to improve the product and the application of advanced technologies that will aimed at them. Alongside Renata Basinska, executive director of marketing, with the addition of Jimmy Pons we reinforce a critical department to achieve the strategic objectives of the company,” states Ramon Hernandez, CEO of BlueBay.
Meanwhile, Jimmy Pons takes on the challenge “with not only a vision of a global company, but well aware that to create an innovative tourism product we must relate BlueBay with destinations and activities carried out in them, with a clear approach to sustainability and betting on innovative business model itself.” In addition to this collaboration, Jimmy Pons will continue to develop projects related to innovation in tourist destinations and training with Witcamp and EOI, which enrich and add value to the BlueBay project itself.
