Provincial Council encourages the media to give more visibility to women in sports reporting
Directors of the leading media groups in Malaga met this week to set up a strategic alliance that gives more visibility to female athletes. The event was organised by the Malaga Association of Sports Journalists and promoted by the Sports Service of the Provincial Council.
Under the More sport, More women programme, a commitment with the media was put in place to adhere to the decalogue of best journalistic sports practices drafted by the Higher Sports Council, and subscribe to the 12 months, 12 women campaign with the aim to promote the presence of women on front-page news, and television programmes.
The initiative’s ultimate goal is to empower women in sport by making their achievements more visible, increasing the number of women in sports in Malaga province and promoting a healthy lifestyle at all times of life.
Theresa Zabell, double Olympic champion, Jorge Vilda, national women’s football coach; Alhambra Nievas, world rugby referee of the year, Dana Cervantes, nine times pole vault champion of Spain and Paqui Bazalo, Paralympic gold medal winner all attended the event.
The event was moderated by the journalists Cristina Mena and Laura Pérez, the directors of Diario Sur, Manuel Castillo; Málaga Hoy, Antonio Méndez; RTVA Málaga, Carmen Beamonte; Canal Málaga RTV, Vanesa Martín; Cadena SER Málaga, Javier García, and the Chief of Sports from Onda Cero Málaga, Isabel Sánchez.
The president of Malaga Provincial Council, Elías Bendodo, said that “it’s possible to raise the visibility of female athletes through legislation, but the important thing is to educate and raise awareness.” He also added that although the ultimate goal of the meeting which took place at the Hotel Sercotel Málaga is to tell the media in Malaga to dedicate more space to female athletes. It’s a mistake to impose it by law or quota laws.”