The prize up for grabs is a free, week-long one trip valued at 5000 euros
Turismo Costa del Sol launches the Megaexperience in high season for the third consecutive year. The competition is aimed at visitors who are already holidaying in the area to reward them for their loyalty.
The goal is to reach about 2 million people with the initiative to encourage visitors’ loyalty and continue to make progress in the segmentation strategy to search for better seasonality management of Costa del Sol as a destination.
The prize is a stay for 7-days and 5-nights in the Costa del Sol. Valued at 5000 euros, the Megaexperience includes a stay at a top of the range hotel, restaurant meals, theme parks, museums, spas, golf courses and other offers.
Tourists participate by filling out the coupon that comes with the Leisure Passport offered at the Airport and in several companies and hotels in the Costa del Sol. The Passport also comes with discounts to different parks to encourage visitors to try other tourism products. Once the form is completed with all the information, visitors leave it in one of the purpose-built containers, or the coupon can be filled out online through www.megaexperience.es
In the words of Arturo Bernal, managing director of Turismo Costa del Sol, “visitors coming to the Costa del Sol are people with a real interest in the area and deserve a reward. Using an up-selling policy with Megaexperience, we boost sales in the region, and with cross-selling techniques, and we promote synergies with other segments and seasons of the year in the Costa del Sol.”
In this way, leisure travellers, which represent the largest group of visitors to the Costa del Sol, get to discover a far-reaching range of complementary offerings available during the summer apart from simply sun and sand.
Thanks to this incentive, a segmented database is created with the coupons, allowing to build customer loyalty based on visitors preferences and holiday interests so the trip is adjusted to the touristic profile of the winner. The winner can choose to return to the Costa del Sol any time between January 1st and May 30th.
