The fashion bloggers are not just the ‘it’ girls. Now they indicate the top tourist destinations and the most ‘in’ accommodation of the moment.
Until recently, the fashion bloggers were limited to display on their websites or social profiles destinations related to their activity. New York, Paris or London appeared among their trips every year on the occasion of the fashion weeks.
However, today they are leading the opinion on special tourist destinations and luxury accommodations. Hotel chains and independent brands already assign part of their budgets for these actions. They have thousands of followers they set the trends. The fashion bloggers are also tourism bloggers.
From Maldives, Riviera Maya, San Francisco or Dubai. Alexandra Pereira, better known as Lovely Pepa (www.lovely-pepa.com), doesn’t cease to travel. In fact, her trips have gained more importance on her website than posts directly linked with fashion. The Spanish with the most widely read fashion blog in Spain seems to live on a plane and every week she recommends the dreamiest places and hotels. Among her looks she also put in links to recommended accommodations. All is said and done when you mention Chiara Ferragni (www.theblondesalad.com). The Italian has the world’s most influential fashion blog, according to several specialized media. It is said that her blog generates a profit of 6.7 million euros a year. It has nearly 20 employees on staff. Her latest post on tourism was published a day before writing this article and was called “Our 10 favourite hotels and suites created by fashion designers.” A post that talks about hotels exclusively and does not even allude to Ferragni’s travels to give her an excuse to publish it.
And if Chiara Ferragni is a real eminence in setting a trend, the crown of the queen of style belongs to Olivia Palermo (www.oliviapalermo.com). She is much more than a fashion blogger. She is the “it girl” par excellence, a benchmark in the world of fashion and the “socialite”. Her posts highlight the most luxurious plans and most exclusive accommodations. From Dubai, where she recommends a drink at the Cavalli Club, to the Riviera Maya, where the Blue Diamond Riviera Maya*****GL stands out as the best option in the area. Everything that appears on her website is highly thought of. Everything around it is exclusivity.
The list of bloggers is much broader, as are the examples of how the hotel brands use their influence. And we see that it works. Wasn’t it always one of the desires of the worldly people to always reach the unreachable, dream of the experiences of the most desirable celebrities?
