Swarovski marks the 15-year “Crystal anniversary” of its partnership with Victoria’s Secret in Shanghai


with the staging of the iconic runway extravaganza, the Victoria’s Secret Fashion Show. This year see the dazzling spectacle come to Shanghai for the first time, with Victoria’s Secret Angel Elsa Hosk presenting the Swarovski Look. The Victoria’s Secret Fashion Show will air on CBS Television Network at 10pm ET on November 28 in more than 190 countries.

Swarovski has been adding sparkling fantasy and glamour to the legendary lingerie brand since 2003, and is delighted to continue as the exclusive provider of crystal embellishments for the show. The crystal maison constantly seeks to push creative boundaries while bringing the glamour of crystal to couturiers, designers, and consumers all over the world. Since 2003, Swarovski has adorned the lingerie, wings, footwear and jewelry for the Victoria’s Secret Fashion Show with dazzling crystals. For 2017, the show dazzles with over 1 million crystals from Swarovski.

Commenting, Swarovski Executive Board Member Markus Langes-Swarovski said: “This Crystal Anniversary with Victoria’s Secret is a sparkling milestone. For the 15th year, we welcome the opportunity to introduce ever more fantasy, glamour and radiance to the Victoria’s Secret Fashion Show.”


The Swarovski Look

For its customary Swarovski Look, this year the focus is on the Nomadic Adventure section with a breathtaking custom outfit. Swedish model Elsa Hosk has been chosen as the Victoria’s Secret Angel who will wear the crystal showpiece. The lavish creation is a riot of sparkling fiery hues—red, yellow, gold, orange—designed by Paris-based couturier Serkan Cura. The look is embellished with over 275,000 crystals from Swarovski, the wings weigh 14lbs (6.5kg) and are made using 200 yards (183m) of woven ribbon and pavé crystals, finished off with a crystallized wing harness and hand-beaded jewelry. Over 29 crystal effects and colors were used in the design, more than in any previous year’s show designs. Crystal effects include the new Citrine Shimmer, Hyacinth Shimmer, and Light Siam Shimmer; Crystal Aurore Borealis, Crystal Iridescent Green, Crystal Luminous Green, Crystal Metallic Sunshine, Crystal Paradise Sunshine and Crystal Volcano. Colors such as Chrysolite Opal, Crystal, Citrine, Dark Moss Green, Emerald, Fireopal, Fuchsia, Hyacinth, Indian Siam, Jet, Jonquil, Light Colorado Topaz, Light Siam, Light Topaz, Red Magma, Sunflower, Tangerine, Topaz, and Yellow Opal.

“It’s all about sparkle, shine and fantasy and that is what Swarovski brings to the show” said Victoria’s Secret EVP of Brand Communications and Events, Monica Mitro. “Especially this year’s look, it’s a completely over-the-top wing and Elsa just brings it to life.”

Serkan Cura developed his couture skills with Jean-Paul Gautier, establishing his own label in 2013 and making his name with spectacular winged creations. He has since showcased collections at Paris Haute Couture and created multiple runway looks for the Victoria’s Secret Fashion Show since 2013.

The Swarovski Look is part of an exceptional creative partnership between Victoria’s Secret and the crystal maison. Previous highlights have been the Fairytale look worn by Lily Donaldson in 2014, LED wings in the Fireworks look worn by Angel Martha Hunt in 2015, and the look from the Bright Night Angel segment worn by Angel Josephine Skriver in 2016. This year is set to continue the dazzling evolution in spectacular style.


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