Global lifestyle brand UGG and world-renowned fashion designer Jeremy Scott opened September 2017 London Fashion Week by throwing an exclusive party in association with leading style title i-D magazine. The launch party was held in the iconic Café de Paris in London’s Leicester Square and was attended by a host of celebrities, industry insiders and friends of the brand. Performances were by model and artist Rina Sawayama, up and coming avant- garde designer Charles Jeffrey, lead act for the night Neneh Cherry, world renowned artist Jodie Harsh and Hutch.
The limited-edition UGG X Jeremy Scott capsule collection pays homage to the California spirit and Los Angeles pop culture throughout the ages. The collection, which features eight footwear styles for women, men, kids and babies, will be available from 15th September exclusively with Harrods.
The campaign features musician Lil Yachty and model Jasmine Sanders against an L.A. backdrop.