Travelers will be able to make a booking in any hotel of the chain directly on the TripAdvisor website.
BlueBay Hotels & Resorts has become the first Spanish hotel chain to integrate directly and, thanks to its own development, all its hotels in the instant reservation system Instant Booking by TripAdvisor, global leader in tourist information, with 340 million unique visitors per month, plus more than 225 million views and comments on more than 4.9 million accommodations, restaurants and attractions.
Mercedes Sánchez, Territory Manager – Business Listings for Spain and Portugal at TripAdvisor, indicates that “At TripAdvisor, we are convinced that the birth of Instant Booking is a real competitive advantage for participating hotels which can begin to receive direct bookings from TripAdvisor users. In addition to accessing the incredible mass of demand that our travel community has, this tool provides the hotel the ability to position itself in a privileged way in our metasearch, at no added risk, since the commission is only generated for a confirmed reservation. Moreover, technological integration facilitates the transmission of information without the hotel having to deal with the constant maintenance of different systems; therefore, the process is not only competitive, but also simple and efficient. We believe that the potential for collaboration between BlueBay Hotels & Resorts and TripAdvisor has a great future ahead and, of course, the launch of Instant Booking is a further step to strengthen the business relationship between the two companies.”
According to Claudio Zboznovits, Corporate Vice President / CCO at BlueBay Group: “The integration of all hotels belonging to BlueBay Hotels & Resorts within the Instant Booking channel of direct bookings facilitates the booking process for our customers in one of the world’s most important travel platforms and is part of the overall strategy of the group to increase its presence in online sales channels.”
Witold Kaczanowski, Corporate Director of Digital Strategy at BlueBay Group adds that: “it is increasingly difficult to make the right offer at the right time to a traveler who is inspired, informed and ready to book the hotel. TripAdvisor Instant Booking platform allows you to compare and contrast, from a single screen, the different offers and prices in different sales channels and then complete the reservation. We are pleased to be the first Spanish chain which, through direct integration, gives its customers the possibility to book hotels directly on the TripAdvisor website where they seek information and opinions of other travelers. Direct integration between BlueBay Hotels & Resorts and Instant Booking booking engine, carried out by Cybermundi.com, the chain’s official technology provider, opens an important new direct sales channel for the Group’s hotels.”
