-The new channel comes with a new design and more features for exhibitors and visitors, along with personalised experiences for each user
-The website has all the programmes, news and necessary information about the Fair, its specialist areas and its business meetings.
-Organised by IFEMA, FITUR 2020 will take place from January 22-26 at Feria Madrid
FITUR launches its new website with new features and a more modern look to make it easier for visitors and exhibitors to use.
Its new design and content management system (CMS) provides contextualised and personalised online experiences and optimises user participation and interaction across all devices.
FITUR’s new website provides visitors, exhibitors and the general public with all the programmes, news and information they need about the Fair, and its different specialised areas: FITUR FESTIVALES, FITUR CINE, FITUR TALENT, FITUR GAY (LGBT +), FITUR SALUD, FITURTECHY, FITUR KNOW HOW and business meetings: FITUR B2B MATCH, FITUR MICE, INVESTOUR and the FITURNEXT observatory.
In short, this new revamped digital channel will become an indispensable resource for strengthening links between FITUR and its exhibitors and visitors, as it allows all those involved in this relationship to stay connected and improve their communication and experience. It also aims to facilitate effective participation in fairs and events to encourage more business exchanges and knowledge sharing.
This change comes at a time of digital transformation for IFEMA, which is working to improve its online presence and provide a quality online service to meet the changing needs of the more than 3.6 million people who attend the fairs, congresses, conventions and other events held in its halls each year. During the past year, IFEMA reached 20 million web page views across its entire portfolio of events.