As the world is changing at ever more vertiginous and uncontrollable speeds and consistently, the consumer society sees its patterns and behaviors affected. According to a report by Amadeus and The Future Foundation (a consultancy firm specializing in consumer trends) in the next decade, six traveling tribes will emerge that will have a significant influence on the tourism sector.
In 2030, more than 1,800 million people will travel abroad annually and their motivations and habits will be radically different from those of today. In 15 years, some people will acquire and live their travel experiences based almost exclusively on the possibility of sharing in social networks. Others will demand maximum convenience in travel managing and the freedom of not having to organize anything. At the same time, another group will be strongly influenced by the desire to enjoy the most exclusive experiences.
These are some of the predictions in the report that identify what the traveler profiles that will emerge in the next fifteen years will be.
- Technology-loving traveler: This type of traveler will structure their holiday considering, almost exclusively, his social network contacts, relying on their opinions and recommendations to justify their decisions.
- Cultural traveler: This type of traveler regards their holiday as an opportunity to dive into a foreign culture, although it entails certain inconveniences, and enjoyment of their trip will depend on the authenticity of the experience.
- Commited traveler: The kind that plans their trips according to ethical criteria, such as reducing the environmental footprint or contribution to improving the lives of others. Often they will evaluate what may be the impact of money assigned for the trip on the environment and will improvise or incorporate some element related to volunteering, social development and environmental sustainability to their itineraries.
- Comfort-loving traveler: One who prefer a package of products and services to avoid the management of different aspects of the trip.
- Obligated traveler: The kind that plans their trips so as to accomplish a specific goal. Whether for business or leisure, they will suffer constraints of time and budget; and they will demand a technology capable of eliminating or resolving incidents of travel, such as flight cancellations or changes.
- Luxury hunters: interested exclusively in luxury travel in its most extreme sense. The trip is an extraordinary reward, an experience that is essential to compensate the sacrifice of time and effort required by their work and their daily lives.
Understanding the emerging traveler tribes will be vital to the tourism industry, its suppliers, product distributors and users, in order to ensure that the right investment decisions are made in response to a clear industry trend: the greater customization of services at all stages of the journey. The study shows that in 2030, not only will the type of experience that the 2015 travelers demand change, but also the way they buy and make commitments with industry will be altered.
Bluebay Hotels & Resorts, always looking ahead, has this year become the first Spanish chain with direct integration of its hotels in the Trip Advisor’s ‘Instant Booking’ system. Therefore, travelers can make reservations at any hotel chain directly on the website of TripAdvisor, the world leader in tourist information, reaching the figure of 340 million of unique visitors per month, in addition to more than 225 million views and comments on over 4.9 million accommodations, restaurants and attractions.
